Shiseido Rouge Rouge - Rouge Rum Punch RD504. Rouge Rouge is the go to collection of creamy moisturising lipsticks in an extraordinary spectrum of reds. Using Vibrant Red Color Technology, Shiseido has exclusively developed sixteen of the most flattering shades – nuanced, intense and unforgettable with a red for everyone. Rouge Rouge exudes a beautiful luster and creates impeccable lip-definition, making your lips appear more brilliant than ever before. DERMATOLOGIST-TESTED.